Last week, we shared tips to help #parking industry career seekers conduct a successful search. This week, we're focusing on the other side of the equation, companies looking to hire new talent. Candidates are very much in the driver's seat, and in order to attract the best talent, your strategy must revolve around their needs and keeping them engaged throughout the process.

Whether you are actively searching for a new position or lying in wait to make a career change, you need to prepare for the job search with some key tactical maneuvers. Here are some points to ponder if you want to make yourself competitive in the job marketplace.

Helping your employees set new goals for 2018 is a great way to motivate your workforce and accelerate their professional growth for career advancement. When all levels of the organization buy into a common set of goals it also improves employee engagement and creates a more positive work culture.

In a recent post about the growing technology pie and how companies keep pace with the constant onslaught of new knowledge and skills required to stay competitive, I mentioned the importance of creating a collaborative work environment so people have a chance to mix together and share knowledge.

With technology changes hitting parking faster and harder at every turn, it’s more and more difficult to determine what software, apps, and other technologies you should adopt right now, what you should target in the next 1-3 years, and what long-range plans you need for an uncertain future.

Any parking management company would agree that the highest overhead line item in a given budget is labor and outside payroll, one of the main drivers to this overall expense is hiring. Ironically, the hiring process is often overlooked in financial reviews and yet, it's likely one of the most controllable expenses.