Insights — Marlyn Group

The Fast Lane to Frictionless Permit Parking

Written by Meghan Maynard | Jul 9, 2025 5:27:21 PM

In today’s fast-paced, digital world, both operators and their parkers expect seamless, efficient solutions. By using a monthly parking platform such as Zephire that integrates with PARCS providers, operators can streamline their workflows while providing parkers with instant, hassle-free access. The industry is also trending towards digital credentialing, which aids in these efforts. Digital credentials offer immediate parking access, improving operational efficiency.

Let’s explore how these efforts create a frictionless parking experience for everyone.

Digital Credentialing: Instant Access for Parkers, A Win for Operators

Through integrations with PARCS providers, Operators can enable digital credentialing, where new parkers are automatically issued a credential – such as a QR code or barcode – the moment they register for parking. This gives them immediate access to park at the facility without waiting for a physical pass or manual approval by the operating team. A platform like Zephire also allows parkers to have a self-service experience when signing up for parking, which is a convenience that parkers now expect in our digital world.

Not only does this benefit parkers, but it’s also a win for operators, allowing them to significantly decrease the time spent on manual, back-office tasks. Automated, digital credentialing reduces the administrative burden on the parking team, so they can spend valuable time and resources on other priorities instead of manually processing parker registration requests and assigning physical credentials. Users of Zephire found that the software cut administrative hours up to 25%, enhancing the overall efficiency of their parking operations.

Reducing Overhead Costs While Increasing Sustainability

Digital permits eliminate the need for physical passes such as hangtags, keycards, or paper permits. Not only does this save money on printing and shipping costs, but it also reduces opportunities for fraud. By adopting digital credentials, parking operators can modernize their workflows. It’s a small but meaningful step toward smarter operations.

Integrated parking solutions and digital credentialing are more than just a trend – they’re shaping the future of parking. These convenient solutions simplify access and reduce manual processes, allowing parking operators to offer a better, more modernized experience for their customers. Embracing these technologies will be essential for operators to remain efficient, competitive, and aligned with the expectations of today’s parkers.

Interested in learning how Zephire can help modernize your parking operations? Click here to learn more.